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Tiia VM's avatar

Thank you for the shout-out! There's a difference between being humorously critical and punching down on other people. Seeing the screenshots of Amy's IG stories reminds me why I'm better off on my own. I have no need to label other people's style in order to figure out my own. It's not a race. (And of course, having said that: I still appreciate Amy's style knowledge, business chops, and all that.)

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eillie anzilotti's avatar

This...hits. When I first started following Tibi (during peak COVID, like many others, I suspect), I felt like I had found a home. Granted, Tibi is far out of my price range, but it felt like a brand that was trying to lead with ideas and community. It didn't matter if you couldn't afford the clothes full-priced; what mattered was if you wanted to talk about style in a substantive way. It felt different and against the increasingly out-of-reach fashion landscape, so welcome.

Lately, though, I've been disengaging, for many of the reasons you mention here. It's become so much more focused on selling specific products and by extension, membership in a specific group to which I do not belong. I feel that the mentions of the target demographic--executive, lawyer, etc--have become much more frequent and overt. References to "our clients" scan as illustrative of a club to which I cannot belong. I've noticed more criticism of people, and where I once felt welcome, despite not fitting the ideal client mold, I now feel excluded. Maybe I'm projecting, but the dialogue here makes me feel like there's been a shift.

A couple things I've been telling myself. One is that brands are not people, and they are not your friends. I think Tibi has blurred that line by foregrounding the people behind the brand so much, but ultimately: it's a brand. I think the way they've humanized the brand has been double-edged; on the one hand, having actual people affiliated with a brand speak directly to you is nice! On the other hand, it creates an illusion of intimacy and personability that is maybe just that--an illusion. The other is that one brand doesn't have to own the conversation about personal style. In fact, it's oxymoronic to suggest that it should! I've connected with a lot of wonderful people (many of whom are expressing similar things) through the community that Tibi has built. All of our own beliefs and perspectives about style are equally valid, even if we don't have the platform and the $500 shirts through which to channel them. Let's keep lifting each other up and widening the conversation!!

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